COME FOR BOULDERTHON, STAY FOR BOULDER

YOUR MEDAL

UNLOCKS THE CITY

Boulderthon is proud to support the local businesses that make Boulder such a special place to run, visit and celebrate.

Miles made better together.

Finish the race. Flash your medal. Unlock the city.

With more than 17,000 runners and an estimated 50,000 total attendees, Boulderthon has grown into one of the largest marathon weekends in the country. Approximately 35% of Boulderthon participants travel from outside Colorado, creating an opportunity to introduce runners, families, and spectators to Boulder’s restaurants, cafés, breweries, shops, and cultural institutions.

That’s why Boulderthon is launching a citywide perks pilot in 2026 to extend the race experience beyond the finish line and into the community.

We want runners to explore Boulder, support local businesses, and make a weekend of it.

Show Your Medal & Unlock Boulder.

All Boulderthon finishers can access special offers at participating businesses simply by showing their 2026 Boulderthon Finisher Medal.

Boulder Museum of Contemporary Art (BMoCA)

Flash your Boulderthon medal and enjoy free museum admission from Sunday, September 27 through Sunday, October 4.

Alpine Modern Coffee

Free drip coffee with download of the Alpine Modern app and joining their loyalty program.

Nopalito’s

BOGO Breakfast Burritos! Buy one breakfast burrito and get one FREE during the week after Boulderthon, through October 4, from 8–11 AM. Just show your Boulderthon finisher medal to unlock the offer. Limit one BOGO offer per customer.

Canyons Restaurant and Bar

Show your medal or bib and earn 50% off your food + beverage. Because you definitely earned it.

CHEERS TO YOU

One Free Drink for Every Finisher

Every Boulderthon finisher age 21+ receives one complimentary drink at a participating downtown location.

Rather than operating a traditional fenced-in beer garden, Boulderthon is bringing the post-race celebration into downtown Boulder. With the finish line in the heart of the city, runners can celebrate at local restaurants, bars, breweries and cafes while directly supporting Boulder businesses.

Tear off the drink voucher at the bottom of your bib and redeem it for a free drink!

RUN. GATHER. CELEBRATE.

FREE DRINK MAP

CHEERS TO YOU

How It Works

For your complimentary post-race drink:
Tear off the drink voucher at the bottom of your bib and redeem it for a free drink!

For all other Boulderthon perks:
Simply flash your Boulderthon finisher medal at the participating business.

Supporting Boulder Beyond the Finish Line

Boulderthon is proud to use race weekend to drive meaningful business into the local community.

With 17,000+ runners, approximately 50,000 total attendees and thousands of visitors traveling into Boulder for the weekend, the goal is to spread that economic activity throughout downtown and beyond.

Rather than keeping runners inside a single post-race footprint, Boulderthon is encouraging participants and their families to eat, drink, shop and explore throughout the city

The result is a race experience that feels more connected to Boulder while creating more opportunities for local businesses to benefit from one of the largest marathon weekends in the country.

Coming in 2027

Following the 2026 pilot, Your Medal Unlocks the City will expand to include more restaurants, cafés, breweries, retailers, museums, cultural institutions and iconic Boulder experiences.

Finish the race. Flash your medal. Unlock Boulder.

Participating offers, redemption periods and availability may vary. Offers are subject to merchant terms and available while supplies last. One complimentary drink per eligible finisher. Alcohol and cannabis offers are limited to participants 21+ with valid ID and subject to applicable laws.